THE 2025 STATE OF BRAND

Our take on what’s next

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Fastest-growing dating app

HINGE

$7.6B valuation

RAMP

$1B order from United Airlines

ARCHER

A viral sensation

POPUP BAGELS

Acquired by Blackstone in 2022

SUPERGOOP!

The leader in sustainable footwear

ALLBIRDS

We’ve launched more new brands than anyone else, which means we know what it takes to transform an idea in a deck into the next big thing. Today, whether we’re partnering with one founder or a Fortune 100 business, our work isn’t done until people are whispering your name in their sleep, baffled by how they ever lived without you.

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WE WROTE THE BOOK ON THE NEW RULES OF BRANDING.