You might recall that back in February we announced our partnership with AccelFoods. This past week, we welcomed their newest class of packaged food startups to our office for a day of workshops, conversation, and a happy hour of course! There are few things that get our team more excited than extra snacks in the office, so the opportunity to try Cocomels, Evoke Healthy Foods, Four Sigma Foods, and Iconic made for a great Thursday.
The companies spent the day in our office hearing presentations on brand and marketing development from our team, along with advice from FreshDirect and the Co-Op Agency. Their day at Red Antler was part of a week-long bootcamp in New York that covered topics ranging from sales to financial management. It was such a treat to discover these new products and talk through packaging and brand strategy with the founding teams of each company.
To finish off the workshop, we brought the teams together to officially break in our new bar. Our foodie-in-residence, Jeremy (also co-founder of The Brickyard), whipped up delicious snacks while we got to learn more about the magic health qualities of mushrooms and what makes coconut milk caramels so delicious.
Thanks to all who joined us, and if you want to read up on the AccelFoods program and the current class, check out the links below! And be sure to watch this video from our friends at Four Sigma Foods.