Around the Studio
10.10.2014

Forever changing how Fortune 1000 companies advance with technology, Apcera is revolutionizing and harmonizing how business operations and development teams work together. Apcera’s premiere product, Continuum, is an enterprise-class IT platform that integrates policy to enable faster time-to-market without sacrificing crucial security requirements.

REAL APCERA IMAGE

To help convey the immense value of Continuum and position Apcera as the leader in their field, we worked with them to carefully craft a brand, website, and brand messaging to clearly communicate the problems that Apcera can solve.

We designed the website to be vibrant and user-friendly, not bogged down with incomprehensible diagrams that plague many tech-focused, B-to-B web sites. The result is a responsive site that looks great on any device, provides prospective clients with exactly the right amount of information to take a first step to learn more, and serves as a visual platform for Apcera’s bold, new brand.

Beyond the visual look of the new brand, we also knew that messaging was a huge challenge. How do you speak to technical audiences while still keeping the information clear enough to engage other target audiences as well? By focusing on real-world implications and the benefits to each user group, we crafted messaging that speaks to all audiences with equal effectiveness, and conveys the benefits as practical examples any visitor can understand.

We’ve learned a lot about the future of IT Enterprise working with the talented Apcera team, and we can’t wait to see what’s next for them as they speed ahead with Ericsson at their side.