Red Antler

BRANDING

FROM
THE INSIDE
OUT

Beginning with sharp insights and a well-defined strategy, we take brands at different stages of their development and give them just what they need to make them smarter, stronger and more confident. Often this means partnering with new ventures and building brands from the ground up. Other times, businesses reach a point—a changing landscape, the introduction of new competition, an opportunity to expand—where they need to evolve how they represent themselves. We help brands define who they are, and from there, how to grow.

  • >
    background
    objectives
    information
    insights
  • >
    clearly defined
    strategic
    positioning
    (the center
    point)
  • >
    all design and communi-
    cations, online
    and off

RESEARCH

TRUE
CONSUMER
INSIGHTS

We believe the strongest work is based in true consumer insights. Beginning with a client's objectives, we develop research plans that incorporate the appropriate methodologies to obtain the answers and information we're seeking. We are well-versed in a wide range of research techniques, including:

  • Qualitative insight development
  • Concept testing
  • Online usability studies
  • Advertising comm checks
  • Quantitative studies
  • Structured brainstorms/ideations
  • Creative research techniques

INNOVATION

GROW
SOMETHING
NEW

Whether you're seeking a new brand positioning, a new targeting opportunity, or the creation of something new altogether, our innovation process is structured to produce new ideas that work. You come to us with your objectives. You walk away with insight-driven, research-proven, ready-to-use ideas in your pocket. Our process consists of three phases, with built-in flexibility to accommodate diverse needs and goals.

The first phase includes an ideation session, in which we gather your team along with outside experts to distill information and insights into a wide range of potential areas for idea generation. Through the power of language and design, we then create a set of distinct concepts that bring to life new directions for growth (for everything from positioning to products).

In this phase, we evaluate and optimize potential concepts among your core target audience(s). We harness the strength of true consumer insights to ensure ideas that are fresh, clear, and compelling.

Through an online quantitative study, we expose our top ideas—already optimized through qualitative research—to a wider audience. Our final deliverable to you is a set of new, unique ideas for your brand with guaranteed reach and appeal.