Beauty RX

Uncover
your beauty

We created a new brand, packaging, and e‑commerce experience for Park Avenue dermatologist Dr. Neil Schultz’s proprietary line of high end skincare.

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To achieve the brand’s balance between hard-hitting science and luxurious beauty, we designed a clean, elegant logo and monogram, emphasizing the RX to highlight that this product is developed by a respected Park Avenue dermatologist.
The packaging features details such as silver foil, embossing, and a spot varnish to make for a richer experience when interacting with the product.
A warmer serif typeface was chosen to emphasize that while this is an effective product based in hard science, it also comes from a real doctor who genuinely wants his patients to look and feel their best.



Beauty RX HSN DEBUT
Brand Guide
Work

VEVO

Music

to your

eyes

Casper

Best

in

Bed

ALOHA

Healthy

is

Happy

Poptip

Hash

Tag

Magic

Rent The Runway

Fashion

for
all

Sugarpova

Cute

but

fierce

JW Player

Well

played

Birchbox

INSPIRE

NEW

FINDS

Virtru

Secrets

are

Safe

Beauty RX

Let

it

Glow

Tasting Table

Are

you a

foodie?

Blue Ribbon Fried Chicken

Chicken

came

first

Tenayo

Spice

up

life

The More You Know

STAR

POWER

UP2US

Sport

some

good

The B Team

We Can
Work

better

Sailthru

speak

to

me

TicketLeap

Sell

Out

Faster

L’Etoile Sport

Play

all

day

Hukkster

Shop

with

me

eCornell

Real

world

Ivy

One Kings Lane

home

sweet

deals

NYC Media Lab

To

the

future

Lovely

Find

your

place

Cornell Summit

RE

ENVIS

ION

GRK

YES

TO

YEEROS

Eleni’s

How

Delight

Ful

Edible Schoolyard Spring Benefit

Grow

For

Good

Inside Hook

Men

At

Play

Thompson Punke

WE'RE

FOR

PLAYERS

Harter

Love

your

Office

Go Try It On

let's

talk

style

PagPop

pay

in

style

EBOOST

boost

your

life

Supply & Demand

lights

down

low

Recordsetter

you’re

the

best

Bedrocket

watch

this

space

Pure Wow

evolved

women

united

CoRise

New

World

Rules

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