The Future of Entertainment

Challenge
Create a brand for Bedrocket, a networks company for the new media and entertainment landscape.
 
Background
Bedrocket delivers top-quality new media programming from vision to execution, accessible on any device and packaged in the ultimate on-demand entertainment experiences. Acting as an innovative partner for media companies, brands, and content creators, Bedrocket develops and distributes IP-optimized Networks that value creativity and consumer above all else.
 
Approach
With innovative technology and a revolutionary approach to entertainment production, Bedrocket needed a clear strategy to guide its branding. We crafted a brief that positioned Bedrocket on the cusp of the entertainment, media and technology industries, with the strong, necessary infrastructure to support its creative endeavors. Bedrocket's brand identity combines the epic nature of the entertainment industry with the energy of a new groundbreaking venture. The Bedrocket lion is both a nod to traditional entertainment icons - unicorns, globes, lions - and a symbol of pride and strength. The jetpack adds a tongue-in-cheek twist that represents Bedrocket as spearheading the entertainment revolution. The Bedrocket lion is ready to transform the media experience as we know it. We applied the brand identity to web design, presentation, and business materials.