Your Life as a Well-Oiled Machine

Challenge
Create branding and package design for Blade Buddy, an innovative tool that extends the life of disposable razor blades to reduce waste and cost.

Background
By pushing a razor across Blade Buddy's pad, its blades last for months instead of days. This innovative product needed branding and packaging that would stand out on shelf to create a new category, shifting razor behavior.

Our Approach
For such a new type of product, we wanted to position Blade Buddy as an essential accessory within the world of shaving, while still capturing attention and making an impact. We created a mark that referenced the Blade Buddy 'B' as well as the sharpness of a blade and the motion of a clean, close shave. These symbols of shaving are reflected throughout the packaging design, from the sharp corners of the box to the supporting brand language. In order to carry through Blade Buddy's environmental mission, we explored new forms of packaging and arrived at a recyclable, collapsible cardboard pouch that minimizes use of materials. We included an image of the product on pack as well as clear instructional copy to directly indicate Blade Buddy's purpose and benefits. Blade Buddy's branding, messaging, and packaging all serve to change the shaving category by transforming disposable into reusable.