advance your game

Challenge
Launch a new tennis brand in a crowded market of established players.

Our Role
Our tennis-crazed team worked closely with Bolt to create a brand around its revolutionary new racquets. In the tennis category, changes in racquet construction have become 'white noise,' with every brand touting the latest and greatest technologies. But Bolt stands for innovation you actually feel when you play, so the brand had to be game-changing as well. We consciously avoided the overly designed category norms to build a brand that speaks with understated confidence. We created everything from racquet graphics to gear to a concise website that drives towards purchase.

Result
Launched Summer 2011