don't get left in the dust

Challenge:
Launch a revolutionary spray powder that absorbs moisture and reduces friction where athletes, ahem, need it most.

Our Role
Starting with Dry Goods' key product difference - a point-and-shoot aerosol that's far superior to the usual powders in this space - we set out to create a brand that stood for competitive edge and staying in the game. We created branding and package design to position Dry Goods as an essential tool in the pre-game ritual, and from there extended the look, feel, and tonality to copy and web. 

Results
Launched August 2010, available for sale at Soap.com and Drugstore.com.