DELIVERING DELIGHT

Challenge
Help a Chelsea Market baker grow her high-end creative cookie business into a delectable brand that could roll out to multiple stores as well as online.

Our Role
Eleni quickly built a loyal following for her whimsical, uniquely shaped cookies that delighted children and adults alike. But to scale the business, we identified the need to develop a long term brand strategy. Starting with the playfully sophisticated visual language of the cookies themselves, we honed the brand identity, established a core brand pattern adapted from Eleni's library of over a thousand cookie shapes, and created a brand book to outline a system of color, typography and patterns that denote different product categories. We've since developed product catalogs, package design, seasonal sales materials, trade show booths, and store signage, as well as consulting on website and interior design.

Results
Eleni's store in Chelsea market has become an institution, with expansion to New York's Upper East Side.
Featured in Saatchi & Saatchi CEO Kevin Roberts' book Lovemarks as a brand that delivers on all levels.
Classic Crisps product available in gourmet grocers nationwide.