get on the goodship

Challenge
Brand a textile designer's exclusive line of "slow-fashion" tote bags and accessories, designed and hand-printed right here in Brooklyn, New York.

Our Role
We set sail with entrepreneur and designer Julie Maclean to develop Goodship, a playful fashion accessories brand that aims to do good things, like reducing carbon footprints, without sacrificing style. In addition to the logo, we developed hang tags, labels, and point-of-sale materials. Working in collaboration with acclaimed photographers Scott & Zoe, we created a witty set of product shots and a simple, elegant e-commerce site. We continue to work with Goodship in a consulting role, helping to find and pursue new opportunities for growth.

Results
Goodship products are carried by Anthropologie, and new styles will be launching soon.