NYC Media Lab

Awaken
the giant

We created a brand identity and site for this
city-backed initiative that drives innovation by matching media companies with academic institutions undertaking cutting-edge research.

If the future is now, what’s next? Thought-provoking questions are central to the brand identity.
NYC Media Lab had to feel big and provocative, inspiring not just participants but New York City as a whole.
Work

VEVO

Music

to your

eyes

Rent The Runway

Fashion

for
all

The More You Know

Sailthru

speak

to

me

Sugarpova

Cute

but

fierce

Tasting Table

Are

you a

foodie?

TicketLeap

Sell

Out

Faster

L’Etoile Sport

Play

all

day

Hukkster

Shop

with

me

One Kings Lane

home

sweet

deals

NYC Media Lab

To

the

future

Lovely

Find

your

place

Cornell Summit

RE

ENVIS

ION

GRK

YES

TO

YEEROS

Eleni’s

How

Delight

Ful

Inside Hook

Men

At

Play

Thompson Punke

WE'RE

FOR

PLAYERS

Harter

Love

your

Office

Go Try It On

let's

talk

style

PagPop

pay

in

style

EBOOST

boost

your

life

Supply & Demand

lights

down

low

Recordsetter

you’re

the

best

Bedrocket

watch

this

space

Pure Wow

evolved

women

united

CoRise

New

World

Rules

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