luscious finds for evolved tastes
Challenge
Create a premium daily email for sophisticated and discerning women, backed by the influential women of wowowow.com (including Joni Evans, Whoopi Goldberg, Candice Bergen, Liz Smith, and more).
Our Role
What's the one thing sophisticated women are missing? Time to keep up with the latest & greatest happenings in fashion, culture, beauty, gadgets, and more. Enter PureWow - a free daily email for women who know better. We created a brand for evolved sensibilities, including a hand-drawn logotype inspired by the women of wowowow.com, a series of icons that are both elegant and lighthearted, as well as site and email design.
Results
National Edition launched September 2010.
Create a premium daily email for sophisticated and discerning women, backed by the influential women of wowowow.com (including Joni Evans, Whoopi Goldberg, Candice Bergen, Liz Smith, and more).
Our Role
What's the one thing sophisticated women are missing? Time to keep up with the latest & greatest happenings in fashion, culture, beauty, gadgets, and more. Enter PureWow - a free daily email for women who know better. We created a brand for evolved sensibilities, including a hand-drawn logotype inspired by the women of wowowow.com, a series of icons that are both elegant and lighthearted, as well as site and email design.
Results
National Edition launched September 2010.
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