motion, people, and sound.

Challenge
Create a new brand identity and website that showcases the directorial talent of Supply & Demand Integrated, one of the top commercial production companies in the world.

Our Role
As a leading commercial production company, Supply & Demand Integrated represents an impressive pool of talent in both short and long form content. They approached us to optimize their brand and create an intuitive online experience that attracts new directors to the company and showcases the work to agencies in a compelling manner. We created an identity and site that puts the work first, drawing visitors immediately into content and enabling easy browsing. When viewing video, the entire site navigation fades away (reappearing on roll-over), to remove all distraction as if in a dark theater.

Results
Supply & Demand Integrated's new look and site launched Spring 2011.