Music is more accessible than ever before. But more access has brought an overabundance of mediocre content, making it hard for true fans to find the high quality, immersive experience they crave. We worked with Vevo to create a new identity that established them as the #1 music video and entertainment platform that’s instantly recognizable for its superior offering.
To reflect the infectious feeling of great music, we created a bold, passionate logo for Vevo, expressed through bright colors and strong typography. We extended the new identity into a full motion graphics experience, complete with custom sound. From the mobile app to the company’s 24 hour video stream, Vevo TV, viewers are fully immersed in the Vevo brand across every touchpoint.
As a global force in music entertainment, Vevo’s design team is spread around the world. To ensure that the Vevo brand was executed consistently in every market, we built a robust brand book for the company that served as a guide for everything from typography to motion graphics.
With all the most amazing music entertainment, from Jay-Z to Avicii, Vevo needed an identity that was as unforgettable as its content. We gave Vevo a fresh, energetic look & feel to break through the noise and solidify its position as the leading provider of the best music content in the world.