In a crowded world of food reviews, how can the original crowdsourced restaurant guide stand out as the go-to?
Zagat, the time-honored, iconic restaurant guide, needed an update for the digital age to engage with a new generation of restaurant goers, while retaining its heritage as a beloved brand. In addition, Zagat – which is now owned by Google – needed to evolve its identity to visually fit within Google Search, Google Maps, and other Google properties.
We created a new brand identity for Zagat with an updated positioning, visual system, and messaging to ensure that Zagat stands out as an authoritative, trusted voice in a very crowded space. We also collaborated with the Zagat team to design the new app and innovative window signage that bring Zagat’s bold new voice to life.