Here at Red Antler, we love working with entrepreneurs who have a clear vision and a drive to succeed, so we were thrilled to host an event for Defy Ventures. Defy is an entrepreneurship, employment, and character development training program that helps currently and formerly incarcerated individuals develop and hone entrepreneurial skills so they can seek and create employment for themselves. Defy’s Entrepreneurs in Training (EITs) take on MBA style coursework while developing their own business plans to eventually present to executives of Fortune 500 companies, venture capitalists, entrepreneurs, and other business leaders – with the opportunity to win seed funding for their business.
At the event, JB gave a talk on branding basics, followed by one-on-one coaching sessions where we got to learn more about the EIT’s businesses and ideas, and shared insights and advice on how to bring their brands to life. From fitness, to food trucks, to cosmetics, there was a great range of ideas. And with UX, strategy, design, and engineering minds all working together, it was an inspiring evening, and the start to a great partnership. Defy Ventures is all about transforming the hustle and we can’t wait to see what they do.