Most people never think about their banking app, and Albert wants them to think about it even less. Its Genius AI financial assistant handles the busywork of budgeting, saving, and investing, and makes managing money one less thing to worry about. After announcing its role as the official jersey patch partner of the Los Angeles Lakers, Albert needed a campaign that could meet their biggest media moment yet and stand out in the crowded sports market. So, we skipped the running list of product features and worked to leave people with one takeaway, that Albert is all over it.

A curious grandma asking the question on every viewer's mind. A fax machine that explains why Albert skipped the big spend. If it made us laugh or feel a little awkward, we ran with it. “All Over It” is a campaign that behaves more like a social feed than a typical TV buy. Instead of one polished hero spot that runs all season, we made short, disruptive, impossible-to-ignore spots that run across TV and social, with new ones rolling out as we learn what people respond to. Our work spanned campaign strategy, concepting, copywriting, creative direction, and AI production.

Impact:
Combined 5.5 million views in first two weeks on YouTube alone