Fintech grows up

The situation

Betterment launched as the simple and modern investing solution, and brought transparency to first-time investors. But there was still an opportunity to bring this transparency to the industry at large. To compete with known leaders in the space, it needed to establish credibility with seasoned investors. Betterment is the smartest approach to money management, and we needed to make it known to everyone.

The solution

We infused strength and confidence into a brand that already owned simplicity. We crafted bold, straightforward language to build trust, and wake people up to the realities of the industry. Everything about the new Betterment brand was mission driven, and the interest of their customers was front and center.

What we did

Brand Strategy
Brand Identity
Art Direction