Unbox your way to obsession

The situation

Birchbox was the go-to name in beauty samples. The company had seen incredible traction as a monthly beauty box for women, but was expanding far beyond the box, into both men’s and full-size ecommerce. The brand needed to evolve to encompass the bigger mission.

The solution

We helped Birchbox stand for discovery, allowing customers to explore their way to obsession. We crafted a sophisticated, gender-neutral logo that could sit alongside an array of brands, as well as a wide graphic language for the brand to play with across different content pieces.

What we did

Brand Strategy
Brand Identity
Packaging Concept