Branding the non-brand

The situation

There’s an unfair markup on pretty much everything we buy, and that’s especially true for better, healthier products. So, people are left choosing between what’s good for them and what they can afford. Brandless had the revolutionary idea to remove the “brand tax” and focus on what matters—quality. And instead of paying jacked up prices, every single product costs just $3.

The solution

We created a brand that was both simple and iconic. It had to exist across an incredibly wide range of categories, from food to skincare, so we needed a unified system that allowed each product to shine on its own. The Brandless white label allows us to clearly communicate each product’s benefits; it tells you exactly what you need to know without distraction.

What we did

Brand Strategy
Brand Identity
Brand Messaging
Packaging Design