Dream travel

The situation

Cabin had a crazy idea—build a bus with private sleeping spaces that traveled overnight between cities. You’d fall asleep in SF and wake up (at your leisure) in LA. But, it needed to change the negative associations with bus travel, and convince people that they could restfully sleep in transit.

The solution

We created a brand inspired by hospitality, not transportation, and positioned Cabin as the moving hotel that transports you as you comfortably sleep. We built a magical, dreamlike experience that came to life across both the digital and physical world (including the bus itself!)—starting from booking and ending at your destination.

What we did

Brand Strategy
Brand Identity
Brand Messaging
UX + Visual Design
Front End Development
Art Direction
Industrial Design

"Red Antler not only developed the Cabin brand, they helped us refresh and redefine an entire category."

— Gaetano Crupi - Co-founder, President and COO