Live more, brand less
There’s an unfair markup on better, healthier products, and consumers are left choosing between what’s good for them, and what they can afford. When we met Brandless founders Tina Sharkey and Ido Leffler, they were set on delivering quality at an accessible price and tasked us with building a brand for the Brandless movement. Our system needed to work across an incredibly wide range of categories, everything from hand wash to maple syrup. To achieve this, we reverse-engineered the traditional packaging label to bring what matters to the forefront, trademarked a white rectangle and built an iconic identity system that consumers could rally behind.