Best in Bed
Today, there are approximately 175 online mattress companies. But before Casper, the idea of selling a mattress outside of the showroom was unheard of. We met the founders during their early phases of product development and helped them from the beginning to shift consumer purchase behavior in the category. We focused on the benefits of truly great sleep, instead of the technical details and jargon that consumed the industry. Through a unique visual and verbal language, we developed a quirky and love-able personality. Casper became the new leader in sleep and we continue to work with the team to rise above the crowded, commodified space and connect with consumers on a deeper level.
"Red Antler is like our 6th founder."