Life's clearest choice
While the construct of love and marriage has evolved with modern times, many couples still want to pop the age-old question with a diamond ring. But when it comes to buying one, the process and jewels themselves are stuck in the past. Great Heights is modernizing the industry with lab-grown diamond engagement rings, and needed to successfully merge the romantic ideals of diamonds with the ethics of sustainable sourcing. Combining a sophisticated allure with clear-cut transparency, we created a brand and customer experience that positions lab-grown diamonds as the higher standard, symbolizing the same pure beginning as the engagement itself.