Meat, the way meat should be

Meat obsessed Nashville locals flock to Porter Road Butcher for top-quality, meticulously cut meat, sourced from farms that are committed to raising animals sustainably and ethically. After six years, the shop’s founders Chris Carter and James Peisker decided to bring their shop online, and deliver nationwide. Hooked on their story (and their bacon), we teamed up with them to launch the next phase of the business, building a brand for the world’s best meat. Our goal was to recreate the experience of stepping into Chris and James’ shop by channeling their easy going personalities and un-intimidating expertise. Hand-drawn illustrations, relaxed photography, and conversational preparation tips are inspired by the informal interactions that happen at their butcher counter.