For your hair only
After spending years at L’Oreal, Paul Michaux and Arnaud Plas set out to transform the hair care market with an unprecedented level of customization, through a made-to-order model based on hundreds of personal inputs. The problem was most brands were passing off attributes like blonde, treated, and curly as custom. Prose needed a brand that could effortlessly stand apart from the category and provoke curiosity and desire for its truly personalized offering. We crafted a brand that exudes beauty, but is anchored in precision. From gorgeous photography that elevates each botanical ingredient to custom product labels that celebrate and explain the inputs for every person’s bottle down to geography and eating or exercise habits, we were able to weave an irresistible story around customized hair care.
Brand Strategy
Naming
Brand Identity
Brand Messaging
Digital Experience
Art Direction
Photography
Video
Packaging Design
“Prose is one of the biggest and most successful entrants in what has fast become one of the hottest spaces in the beauty industry: customizable hair care.”
All
Brand & Digital
Advertising
Industrial Design