Time to go deeper
After spending her career curating the best of K-Beauty for her business, Soko Glam, Charlotte Cho decided to launch her own skincare line, starting with the first two steps in a Korean skincare routine: an oil-based cleanser and a water-based cleanser. While Charlotte and her followers were well-versed in coupling these products for a “double cleanse,” we needed to introduce the concept to a new audience, while revealing the value of carving out more time for the rudimentary routine of washing their face. Through a nostalgic script wordmark, indulgent product close-ups, and soothing color palette, we created an entire brand system that comes together to express the transformative effects of taking a little extra time to go deeper.
ASMR Beauty Tutorial
Instead of doing a standard skincare tutorial, we leveraged ASMR (autonomous sensory meridian response) to evoke an experience as immersive as using the products themselves. Featuring macro textures and layered sound design, the video encourages viewers to slow down and go even deeper with Then I Met You.
"Red Antler went above and beyond for Then I Met You. It's obvious to me and the team that they care about the success of the brand, and still do today."