Good, clean fun
Married couple Chris Wirth and Camila Soriano set out to create the first wholesome cocktail company: with a recipe composed of tequila, sparkling water, a squeeze of juice and nothing else, their unnamed cocktail was poised to outshine the most popular ready-to-drink canned options, bubbling over with carbs, calories and mysterious ingredients. We partnered with them to launch Volley and bring a fresh, summery fizz to the category. With a preppy name, raw aluminum cans marked by sharp flavor colors, a cheery, line-drawn mascot named Spike, and our very own handwritten Volley typeface, the brand balances easy-breezy vibes at every turn. The system feels pure, honest, and delicious—all in the spirit of good, clean fun.
"The Red Antler team are wizards when it comes to getting inside the heads of founders and expressing the vision in more tangible mediums."
We designed a custom, handwritten typeface for Volley to capture the honest, stripped-down, easy-going, nature of the brand and product. It gives the sense that Volley was mixed, labeled, and tossed right into your hands. Each letter has around ten alternate characters, mimicking the quirkiness and variability of real handwriting. Jack Sans influenced the brand's entire illustration style including Volley's mascot Spike and the ingredients drawn on the back of the can.
“We do not stop getting compliments on how great the brand is.”
Brand & Digital