District

Your Shopping Wonderland

The situation

ShopRunner, the company that provides two-day shipping across the internet, set out to create an app that pulls the best brands and retailers together into one perfect mobile shopping experience. In a world where mobile commerce had yet to live up to its physical counterpart—with most of us forced to choose between scrollable inspiration and pure function—ShopRunner needed a brand that could convince shoppers that the best of both worlds was finally possible.

The solution

Enter District, a brand we built (and named) that brought the dream of a shopping wonderland to a purely digital experience. It feels easy, yet immersive, drawing you into an endlessly-moving utopia. With a dynamic, joyful system, the brand easily contains a wide range of tastes and trends while welcoming users into a uniquely stylish world of its own.

What we did

Brand Strategy
Naming
Brand Identity
Brand Messaging
UX + Visual Design
Art Direction
Photography
Video