Foursquare

Find your happy place(s)

The situation

Foursquare made a name for itself around “checking in” to locations, but many people didn’t realize it was also the smartest, most personalized way to discover new places. The company decided to split its strong suits into two apps: Foursquare for discovery and Swarm for social check-ins. We partnered with them to navigate these two paths.

The solution

Inspired by the superpower of discovery, we drew from superhero emblems to design a wordmark and logo that established Foursquare as the guide to great places, while Swarm lets users find out what their friends are up to. By building powerful, individual identities for both Foursquare and Swarm, people everywhere could experience the best of the world around them.

What we did

Brand Strategy

Brand Identity