Good Uncle

Think outside the dining hall

The situation

College campuses: filled with hungry people and the worst food imaginable. What if we could bring the country’s best food to the places that don’t have it? Good Uncle partners with acclaimed restaurants to create menu-inspired dishes, serving students craveworthy food on-demand and turning delivery into a social experience. It needed a notable brand that would drive anticipation, even mass hysteria.

The solution

The food space is crowded, so we wanted Good Uncle to be iconic—something that campuses went crazy for when they saw the truck coming down the street. Through bold visual design and quirky messaging, we created a brand that people were psyched to get to know.

What we did

Brand Strategy
Naming
Brand Identity
UX + Visual Design
App Design