Starting a fire

The situation

The candle category lives in extremes - there are suburban mall brands that use cheap ingredients, and then fancy, too-expensive-to-burn French brands. But there wasn't anything out there that used high-quality fragrance and materials, or any brand that understood that candles are, above all, home decor. Abigail Cook Stone, the founder of Otherland, had an obsession with candles, art, and design, and set out to create a new kind of candle brand.

The solution

We partnered with Abigail from the beginning to help turn her vision into a reality, naming the business and creating the brand world. We designed and named each candle, built an immersive e-commerce site, created a gift-worthy unboxing experience, and shot photography and video for paid and owned social channels. We continue to work with Otherland to create and launch their limited-edition seasonal collections.

What we did

Brand Strategy
Brand System
Digital Experience
Product Design
Advertising & Content

"Something so meticulously designed you'd think a jeweler was presenting you with a rare gem."

— Business Insider

"Red Antler created a tight, cohesive, scalable design system that became the foundation of our brand. They brought my vision to life in a way I could have only dreamed of."

— Abigail Cook Stone, Founder and CEO