Welcome to your art world

The situation

The art world is less than welcoming, and for people wanting to start a collection of their own, it’s hard to know where to begin. Twyla set out to make serious art more accessible. We needed to build a brand that was inclusive but still aspirational, and a website that was shoppable but still worthy of limited edition art.

The solution

We reimagined art-buying by positioning the brand as approachable yet extraordinary, guiding people to discover and connect with beautiful art. We built a holistic experience from digital to doorstep, even designing a welcome kit to hang each piece with the proper care it deserves. Through messaging, website design, and premium packaging, we created a space that let people graduate from posters and enter into an art world of their own.

What We Did

Brand Strategy
Brand Identity
UX + Visual Design
Industrial Design