Heritage goes digital

The situation

Zagat was in need of a refresh—a once undisputed category leader was now competing with new, digital-first players. The coveted maroon book needed to reestablish itself in the digital age (and as part of the Google family), and we set out to help them lead again.

The solution

We evolved the brand to feel modern and relevant, but still rooted in the rich Zagat heritage. We designed a new visual language that could live within the app, on restaurant windows, and within the Google landscape, reestablishing Zagat as the trusted name in food.

What we did

Brand Strategy
Brand Identity
App Design
Industrial Design