While AI is critical to the marketing efforts of industry titans, it’s often too expensive for challenger brands. That is, until Black Crow AI arrived. Determined to democratize machine learning, Black Crow AI came to Red Antler to craft the story of its revolutionary platform in a way that speaks to marketers, not just engineers.
Rallying around the brand’s iconic name, we discovered that crows collect gems and other valuable items, and are said to foresee the future. Our rich visual system, centered on our egg animation, celebrates Black Crow AI’s ability to unlock value inside first-party data. We developed a clear and empathetic tone of voice that boldly advocates for fast-growing businesses. Black Crow AI connects effortlessly with its audience, equipping them with the technology they need to own the future.