We make coffee every day, but the way we make it hasn’t changed in years. We met founders, Andrew and Palo, in the midst of their passionate pursuit to revolutionize the at-home coffee experience. Thanks to a breakthrough reverse gravitational technique, they had created an entirely new form of coffee that extracts the most from every bean. Versatile, deliciously smooth, and 20x more concentrated, this Ultra Coffee is a game-changer. But to convince consumers to wake up their coffee routine, the business needed a brand experience that matched Jot’s quality and craft. We obsessed over every expression of the brand - the name, the symbol, digital experience, packaging, and more - weaving in moments of magic and potential at every drop.

Jot's site design imagines the magic of the product as a surreal and delicious digital experience. Discovery moments like the bubbles floating up on the Process page, or the oversized text snaking through coffee cups subtly allude to Jot’s reverse gravitational extraction technique. 

To push the magical message of Jot even further, we brought the brand to life in a series of videos, GIFs, and stills using a custom-made kitchen set. Published across the website, social, and in performance marketing ads, the content serves to educate consumers on how easy it is to use Jot, depicting a new coffee ritual where the outcomes are unusual, and the possibilities are endless.

Jot is an entirely new form of at-home coffee obsessively developed by founders Palo Hawken and Andrew Gordon. Red Antler lead the branding, naming, digital, packaging, and content efforts for Jot.

Red Antler | Jot

Jot is an entirely new category of at-home coffee, obsessively developed by founders Palo Hawken and Andrew Gordon. Red Antler worked with them from the begining to name, design, and package the new company.

Jot Branding by Red Antler

In a world where natural climate disasters are on the rise, only half of American adults are prepared for an emergency. Simon Huck set out to change that with Judy, a no-nonsense ready kit that would equip families with the right supplies and plans to create the best-case scenario in any situation. We worked with Simon to build Judy from the ground up, creating a brand that could bring a sense of optimism and guidance to an otherwise overwhelming topic. Our brand system, from the name and illustration style to the iconography and organizational design, works to transform emergency preparation from an intimidating task to a point of pride and reassurance. 

"Judy is not just about the kit, but also the customized content and education they offer on how best to be prepared.”

Red Antler worked with Judy founder Simon Huck to create a brand that could bring a sense of optimism and guidance to the overwhelming topic of preparedness.

Judy Case Study

Red Antler worked with Judy founder Simon Huck to create a brand that would bring a sense of optimism and guidance the otherwise overwhelming topic of preparedness .

Branding Case Study: Judy

Today, there are approximately 175 online mattress companies. But before Casper, the idea of selling a mattress outside of the showroom was unheard of. We met the founders during their early phases of product development and helped them from the beginning to shift consumer purchase behavior in the category. We focused on the benefits of truly great sleep, instead of the technical details and jargon that consumed the industry. Through a unique visual and verbal language, we developed a quirky and love-able personality. Casper became the new leader in sleep and we continue to work with the team to rise above the crowded, commodified space and connect with consumers on a deeper level. 

Casper is one of Red Antler's longest-running client partnerships. Since the beginning, the two have worked together to shift category behavior and define the best in class sleep experience.

Casper | Red Antler

Today, there are approximately 175 online mattress companies. But before Casper, the idea of selling a mattress outside of the showroom was unheard of.

Red Antler's branding case study for Casper

The footwear industry holds some of the most beloved brands in the world, but it also relies on synthetic materials that are terrible for the environment. When we met the founders, Tim and Joey, they were prototyping their first shoe with the goal of transforming the category by finding new uses for sustainable materials. Our task in launching their wool sneaker was to create a brand that could build a movement. We developed the Allbirds brand from scratch, grounding it in curiosity, and infusing that feeling into everything: an evocative name, flowing logotype, and surprising, dynamic packaging. Each interaction with the brand invites people to join the journey, and the world’s been engaged at every step.

"Red Antler is simply the best at what they do. They didn't just create a logo mark for the brand; they helped us communicate what we stand for."

Our design for Allbirds' first generation, direct-to-consumer shipper was guided by the brand's simple and sustainable approach to design. Challenging ourselves to reduce complexity and unnecessary waste, we created a memorable unboxing experience with minimal packaging that served as both the mailer and shoebox. Our final design used 40% less materials compared to traditional shoe packaging. 

Smallbirds was a natural extension of the Allbirds brand, but our challenge was to translate the story in a way that would resonate with kids. We reimagined the brand pillars of comfort, exploration, and sustainability with inventive characters and playful packaging design. 

With the expansion into retail, we worked closely with the Allbirds team to further evolve the packaging. We saw an opportunity to innovate within the constraints posed by traditional footwear and DTC shipping. Also, knowing that Allbirds' would be introducing new product types, we needed a flexible design system that could scale across a range of shoe sizes and styles - everything from flip-flops to high tops. 

Our solution was to make the shoeboxes not only a core feature of the in-store experience but also the foundation of a multi-functional packaging system. The resulting design serves as a shoebox, shopping bag, mailer, and in-store display all in one. When stacked, the boxes create a colorful backdrop and also function as easy-to-read inventory storage that can constantly evolve as new colorways are released each season. 

Allbirds | Red Antler

The footwear industry holds some of the most beloved brands in the world, but it also relies on synthetic materials that are terrible for the environment. When Red Antler met the Allbirds founders they were looking to transform the category with sustainable materials.

When it comes to choosing dog food, pet parents are often forced into a one-size-fits-all option. And with so many different formulas and health claims, it’s hard to know what’s actually helping our furry friends. The team of specialists at Tailored were determined to take the guesswork out of dog food and created a personalized, science-based solution using ingredients that tie back to specific benefits for your pup. Our tails were wagging from day one, and we set out to build a brand that was the ultimate expression of doggy devotion. With an energetic identity, Tailored brings a spunky and spirited brand system to life through imaginative illustrations, big bold typography, personalized craft packaging, and a highly interactive digital experience.

Tailored partnered with Red Antler to create a dog food brand that was the ultimate expression of doggy devotion.

Tailored Branding Case Study

Tailored partnered with Red Antler to create a personalized dog food brand that was the ultimate expression of doggy devotion.

Tailored Branding by Red Antler

"Since its launch in May of last year, the cannabis-infused drink company CANN has sold 150,000 cans of its THC and CBD-infused, alcohol-free intoxicants, in a sign of success that’s bucking current industry trends."

CANN worked with Red Antler to develop thier new brand identity. Full case study coming soon.

CANN Brand Case Study

CANN is a cannabis-infused social tonic beverage

Red Antler's brand identity for CANN

The hero ingredient of Pipette’s formulas, Squalene, is a super hydrating molecule that all babies are born with. While nothing could be more natural or familiar to baby’s skin, the formulation itself is a scientific breakthrough. The brand needed to communicate the innovation of Pipette’s products without sacrificing the inherent softness of babyhood - all while reassuring even the fussiest of new parents. Inspired by the natural balance that Squalene provides, we created a system grounded in the idea of harmony. Pipette’s rigorous safety and efficacy story is balanced with a gentle warmth expressed through soft, soothing colors, and endearing supporting graphics.

Pipette partnered with Red Antler to create the brand and digital experience for their line of clean baby products.

Pipette Branding Case Study

Pipette partnered with Red Antler to create the brand experience, website and pacakging for thier line of ultra clean baby products.

Pipette Branding by Red Antler

While the construct of love and marriage has evolved with modern times, many couples still want to pop the age-old question with a diamond ring. But when it comes to buying one, the process and jewels themselves are stuck in the past. Great Heights is modernizing the industry with lab-grown diamond engagement rings, and needed to successfully merge the romantic ideals of diamonds with the ethics of sustainable sourcing. Combining a sophisticated allure with clear-cut transparency, we created a brand and customer experience that positions lab-grown diamonds as the higher standard, symbolizing the same pure beginning as the engagement itself. 

The fine fragrance industry uses the term “fragrance” on labels as a catch-all for thousands of under-regulated ingredients. This protects trade secrets while leaving consumers in the dark about what they’re putting on their skin. Michelle Pfeiffer was determined to create the first fully transparent fine fragrance line, setting a new standard for the industry. We partnered with her to develop Henry Rose, a brand that measured up to her mission in a way that felt open and responsible without losing the sensual appeal of fragrance. At every possible touchpoint, including the bottle form itself, we balanced honesty with intrigue, creating a raw brand experience that embraced contrast and tension. 

"One of 2019's most innovative designs in beauty and fashion."

Michele Pfeiffer engaged Red Antler to build the brand, digital experience, and packaging design for her transparent frangrance line, Henry Rose.

Henry Rose | Red Antler

Michelle Pfeiffer was determined to create the first fully transparent fine fragrance line, setting a new standard for the industry. Red Antler partnered with her to develop Henry Rose, a brand that measured up to her mission in a way that felt open and responsible without losing the sensual appeal of fragrance.

Henry Rose branding case study by Red Antler

Thimble disrupted the small business insurance category by offering coverage on demand. After rebranding it from Verifly, we created a launch campaign to help people understand the difference in its approach with an idea that would stand out in a sea of other insurance ads. 

It doesn’t make any sense to pay for insurance when you’re not getting paid—especially for small business owners. But it's the way it's always been. So, we started by pointing out the ridiculousness of overprotection, then encouraged viewers not to use Thimble... when they’re not working. 

After highlighting the problem with standard insurance policies, we emphasized Thimble as insurance that’s on when you’re working. And off when you’re not. 

We turned the Thimble logo into a practical light to communicate the brand's on-demand nature, which became a visual mnemonic throughout the campaign. 

What better way to prove out the product than to actually use it? The day before production began, we secured commercial liability coverage for the entire shoot using the Thimble app. Everyone — from the set designer and DP to our actors and Libby, the baby pig — was covered precisely for the 2-day duration of production.

Previously called Verifly, Thimble worked with Red Antler to rebrand itself and expand its offering to provide on-demand insurance policies for gig economy workers.

Thimble | Red Antler

It doesn’t make any sense to pay for insurance when you’re not getting paid—especially for small business owners. Red Antler's advertising campaign for Thimble emphasizes the startup's on-demand coverage option.

After spending years at L’Oreal, Paul Michaux and Arnaud Plas set out to transform the hair care market with an unprecedented level of customization, through a made-to-order model based on hundreds of personal inputs. The problem was most brands were passing off attributes like blonde, treated, and curly as custom. Prose needed a brand that could effortlessly stand apart from the category and provoke curiosity and desire for its truly personalized offering. We crafted a brand that exudes beauty, but is anchored in precision. From gorgeous photography that elevates each botanical ingredient to custom product labels that celebrate and explain the inputs for every person’s bottle down to geography and eating or exercise habits, we were able to weave an irresistible story around customized hair care.

“Prose is one of the biggest and most successful entrants in what has fast become one of the hottest spaces in the beauty industry: customizable hair care.”

Prose worked with Red Antler to build a brand, digital experience and bottle design that could effortlessly stand apart from the crowded haircare category and provoke curiosity and desire for its truly personalized offering.

Prose | Red Antler

The Prose founders enlisted Red Antler to create a brand that could effortlessly stand apart from the crowded haircare category and provoke curiosity and desire for its truly personalized offering.

Prose branding case study

After launching Keeps and Cove with founders Steven Gutentag and Demetri Karagas, we partnered again to apply Thirty Madison’s treatment model to another chronic condition: acid reflux and heartburn. During our research phase we discovered that sufferers of acid reflux either suffer through symptoms and eat what they want, or cut out trigger foods altogether. Recognizing that life is too short to live mildly, or in discomfort, our aim for Evens was to bring a relatable sense of clarity to how one of the most over-advertised but misunderstood conditions can be treated. We created a modern brand that celebrates finding a cool balance, and brought Evens to life with a contrasting hot and cold color palette, fresh art-direction, and PJ, our sassy pepper mascot. Aided by lighthearted copy, the brand banishes the stigma of the category.

For their third brand launch, Thirty Madison worked with Red Antler to develop the brand identity, digitial design, and packaging system for Evens, a direct-to-consumer acid reflux treatment solution.

Evens | Red Antler

After launching Keeps and Cove with founders Steven Gutentag and Demetri Karagas, Red Antler partnered again to apply Thirty Madison’s treatment model to another chronic condition: acid reflux and heartburn.

Evens branding case study

In today’s world of digital addiction, singles are so busy scrolling, liking, and matching that they’re not actually connecting with each other. Building from a refresh of its brand system and app interface, Hinge was on a mission to change that—and re-engaged Red Antler to show daters that its app is made for real, meaningful connections.

Hinge believes the entire point of using a dating app should be to find someone—and dump the app. So, we created an integrated campaign rooted in the promise that Hinge is The Dating App Designed to Be Deleted. Then we delivered on this by bringing a furry version of the Hinge app icon to life for the express purpose of dying every time a couple hits it off. From broadcast TV, to subway, to a mural that begged to be destroyed, we took drastic measures to make Hinge’s first international ad campaign truly killer.

"A refreshing change from the cheesy lines and sickeningly sweet romance typically associated with dating ads."

Our billboard on a graffiti-heavy street corner in Bushwick actually encouraged people to vandalize it—a contextual wink to Hinge’s goal of getting deleted.

"The goal was for our audience to feel affection for Hingie, while at the same time rooting for his death."

In 2018 Casper announced the opening of its first permanent retail location in New York’s SoHo neighborhood, one of 200 stores that would open over the next three years. As one of the most celebrated direct-to-consumer brands, Casper’s expansion to brick-and-mortar was a big deal. To celebrate its debut on Broadway, Casper enlisted Red Antler to create a bold, out-of-home campaign worthy of this momentous occasion in the brand’s history. 


We dreamed up “Casper, the Store”, a design-led campaign that evoked old Broadway playbills, playing up the store’s physical location on Broadway and the brand’s New York City roots. Copy in tall, heavy typeface read like an over-the-top theater review. The creative pulls from the brand’s core identity, with hues of blue, signature humor, and small easter eggs woven into the graphic details. 

In 2018, Red Antler celebrated Casper's brick-and-mortar debut with an out of home campaign in New York's SoHo neighborhood.

Casper The Store | Red Antler

The design-led campaign from Red Antler evoked old Broadway playbills, playing up the Casper's physical location on Broadway and the brand’s New York City roots.

Red Antler's Casper The Store Campaign

With hair loss, it’s easy to see there’s a problem, but harder to find a solution. Though only a few products have proven results, the internet is crowded with scare tactics and snake oil. Left to their own devices and anxieties, many men delay taking meaningful action until it’s too late. Keeps, the first portfolio brand from Thirty Madison and founders Steven Gutentag and Demetri Karagas, set out to fix that with a straightforward, enjoyable experience. We rooted the brand in the idea of proactivity and focused our efforts on motivating men to take charge of their hair loss, as early as possible. With an incredibly frank approach and a bit of wit, Keeps became a rallying brand that urged every customer to become a man of action.

"Red Antler is the best. We started with an ambitious goal and a lot of unknowns. The team delivered a final product well beyond our expectations."

With hair loss, it’s easy to see there’s a problem, but harder to find a solution. Keeps worked with Red Antler on its branding, packaging, and digital design to confront stigmas around men's haircare with a straightforward, enjoyable experience.

Keeps | Red Antler

With hair loss, it’s easy to see there’s a problem, but harder to find a solution. Though only a few products have proven results, the internet is crowded with scare tactics and snake oil. Keeps worked with Red Antler to create a brand that encouraged proactivity and demystified category stigma.

Keeps Branding by Red Antler

A year after we partnered with Burrow to launch its DTC sofa brand, the team returned with a new challenge. Having established its sofas as couches without compromise - easy-to-assemble, and eminently stylish -  the brand was ready to make a bigger splash, and stand for something that would make it the go-to brand for upwardly mobile millennials. 

We recognized that today’s city-dwelling 25-35 year-olds are busier than ever, consumed by the Instagram-fueled ideal of always having plans. So, we created a massive integrated campaign that pushed against this trend, and elevated the importance (and validity) of doing nothing - especially on an incredibly comfortable couch. This leisurely message really resonated: in a post-transaction survey, 60% of people attributed their purchase of a Burrow sofa to the campaign.

We felt that “leisure” shouldn’t look like pretty millennials sipping expensive beverages while looking at cool ‘zines. Instead, we depicted people in the positions we all adopt when we’re un-self-consciously getting comfortable — faces mushed, arms hanging, and legs splayed.

As part of Burrow’s OOH buy, we transformed the entire 42nd Street shuttle. Train seats were made to look like Burrow sofa cushions, so New Yorkers could relax in one of three custom car interiors: an arctic car for “chilling out,” a jungle car for “hanging out,” and a space-themed car for...you guessed it…”spacing out.” 

"In a post-transaction survey, 60% of people attributed their purchase of a Burrow sofa to the brand's subway ads."

"I can see your future with my eyes closed"

Taking advantage of NYC’s vacant storefronts, we created “The Lord of Leisure,” a Zoltar-like figure who gave New Yorkers fortunes from a reclining position. Passersby simply had to text to wake him up to receive leisurely words of wisdom, and a chance to score a free Burrow couch.

Take a look behind-the-scenes of our production set for Burrow with our photographer Meredith Jenks. 

"As a founder, you always have a vision of how you want your company’s brand to come across. It’s always present in your mind but really challenging to put on paper. Red Antler’s team does just that – turning a vision into something tangible and real."

A year after Red Antler partnered with Burrow to launch its DTC sofa brand, the team returned with a new challenge - its first-ever advertising campaign.

Burrow | Red Antler

A year after Red Antler partnered with Burrow to launch its DTC sofa brand, the team returned with a new challenge - its first-ever integrated advertising campaign.

Burrow's "Good For Nothing" Campaign by Red Antler

Foursquare made a name for itself around “checking in” to locations, but many people didn’t realize it was also the smartest, most personalized way to discover new places. In order to take more credit for what it does best, the company decided to split its strong suits into two apps: Foursquare for discovery and Swarm for social check-ins. We collaborated closely with their product and design teams to navigate these two paths and build differentiated identities. Inspired by the superpower of discovery, we drew from superhero emblems to design a powerful wordmark and logo that established Foursquare as the guide to great places. Swarm’s identity nods to connectivity, allowing users to find out what their friends are up to. Since the split, Foursquare has become a leading location technology platform where 50 million people get to experience the best of the world around them. 

Red Antler worked with Foursquare in 2014 to split its strong suits into two apps: Foursquare for discovery and Swarm for social check-ins. The agency collaborated with Foursquare's product and design teams to navigate these two paths and build differentiated identities.

Foursquare | Red Antler

Foursquare made a name for itself around “checking in” to locations, but many people didn’t realize it was also the smartest, most personalized way to discover new places.

Foursquare rebrand by Red Antler

Handbag splurges are often justified as “lifelong investments.” But in reality, even our proudest purchases are fated to collect dust in the back of our closets. Unlike a traditional consignment shop, Rebag delivers the opportunity to let go of your bag, get paid immediately, and guiltlessly move onto the next, whenever you’re ready. Through every touchpoint – in-store and online – Rebag needed to establish trust as the authority on handbags while also tapping into the thrill of buying luxury and redefining how we think about ownership. Our system celebrates the endless cycle of newness that Rebag enables by leaning into repetition. We also baked designer names into part of the system, hero-ing Rebag’s strict standards. 

Red Antler's brand, digital, and inudstrial design case study for Rebag, the luxury handbag resale company.

Rebag | Red Antler

Through every touchpoint – in-store and online – Rebag needed to establish trust as the authority on handbags while also tapping into the thrill of buying luxury and redefining how we think about ownership.

Red Antler Rebag Case Study

After spending her career curating the best of K-Beauty for her business, Soko Glam, Charlotte Cho decided to launch her own skincare line, starting with the first two steps in a Korean skincare routine: an oil-based cleanser and a water-based cleanser. While Charlotte and her followers were well-versed in coupling these products for a “double cleanse,” we needed to introduce the concept to a new audience, while revealing the value of carving out more time for the rudimentary routine of washing their face. Through a nostalgic script wordmark, indulgent product close-ups, and soothing color palette, we created an entire brand system that comes together to express the transformative effects of taking a little extra time to go deeper. 

Instead of doing a standard skincare tutorial, we leveraged ASMR (autonomous sensory meridian response) to evoke an experience as immersive as using the products themselves. Featuring macro textures and layered sound design, the video encourages viewers to slow down and go even deeper with Then I Met You. 

"Red Antler went above and beyond for Then I Met You. It's obvious to me and the team that they care about the success of the brand, and still do today."

For the launch of her personal skincare brand, Charlotte Cho worked with Red Antler to create the brand system, digital experience, and packaging design for Then I Met You.

Then I Met You | Red Antler

After spending her career curating the best of K-Beauty for her business, Soko Glam, Charlotte Cho decided to launch her own skincare line and worked with Red Antler to develop the brand system, packaging design, and website.

Then I Met You Branding Case Study

Choosing between 175 online mattress brands is a daunting task — especially for a more affluent, older audience looking for a new one for the first time in years. To cater to these customers, Casper created a Hybrid mattress, bringing the classic comfort of springs together with the innovation of their signature foam. Our job was to develop a campaign that would communicate the magic of this material marriage.    

As the tyranny of choice has overwhelmed the mattress category (and life in general), we determined that foam vs spring is one choice too many. So, we created an integrated campaign that painted the Hybrid as the choice that doesn’t make you choose, making it the coziest and most luxurious mattress of all.

Even through radio, we wanted to communicate the feeling of these two materials coming together. So, we scored an original composition with the help of Grammy-winning composer Brad Wells, using only choral vocals to represent spring and foam. 

For the launch of their hybrid mattress, Casper enlisted long-time creative partner Red Antler to develop an integrated campaign that would communicate the magic of foam and spring.

Casper's Hybrid Campaign | Red Antler

For the launch of their hybrid mattress, Casper enlisted long-time creative partner Red Antler to develop an integrated campaign that would communicate the magic of the material marriage between foam and spring.

Casper's Choose Both Campaign by Red Antler

CLEAR uses your eyes and fingerprints to confirm your identity, helping you speed through security at airports, stadiums, and more. But many confuse it with TSA Pre-Check, and the technology behind it — biometrics — can feel cold and frightening. So, they needed a mass awareness campaign to help people understand and get excited about their service.

Waiting in lines, having to show your ID just to prove you’re you is a dehumanizing experience. We created a campaign that showed that CLEAR is a much more human way to get through security because it literally puts the power back into your hands (and eyes). Across OOH, TV, digital, and social, we highlighted that with CLEAR, all you really need to get where you’re going is you.

There’s something absurd about having to pull out a piece of plastic to prove who you are. So, we told the story of Jimmy, a man who’s spent his entire life doing just that. Combined with a second hero spot, we showed that your eyes and hands are the best forms of ID out there.

On social, we connected with specific audience interests by showcasing what their eyes and hands enable them to do. Further down the funnel, we conveyed specific proof points by dramatizing real consumer tweets.

In airports across the country, digital and static billboards gave consumers an immediate solution to standing in the security line.

Clear | Red Antler

When Casper first launched, it offered one single mattress that suited most sleepers. While product expansion was always part of the long-term plan, launching with a single product allowed the brand to dramatically cut through the clutter of the category and simplify a grueling shopping experience. But people had been trained that in order to find the right mattress, they needed to try everything in the showroom. Casper needed a platform that would inspire this massive behavior change. 

Shortly after Casper’s launch, we created an out-of-home campaign, starting on the NYC subway, that celebrated the idea that one mattress could meet the needs of most people. Rather than taking a functional approach, we stayed true to Casper’s strategy of celebrating people’s waking lives and worked with illustrator Tomi Um to create a series of quirky and lovable characters, who all happily sleep on a Casper. The campaign would go on to expand into multiple markets and run for years through multiple iterations.  

To demonstrate that Casper was the perfect mattress for everyone, everywhere, we worked with our illustrator, Tomi, to create hundreds of characters and scenarios for each iteration of the out-of-home campaign. This included snoozing seals in San Francisco, red-carpet-ready-celebs in Los Angeles, pizza-makers in Chicago, tailgaters in Houston, ladies of liberty in New York and even Sherlock Holmes in London. 

When Casper expanded their product offering to sheets and pillows, we evolved the campaign once more this time creating comic book-like storylines featuring the characters getting ready for bed. 

"Even today, when I ask people how they heard about Casper, many say it was our memorable subway creative."

Shortly after Casper’s launch, Red Antler created "One Perfect Mattres" an out-of-home campaign that started on the New York City subway.

Casper Subway Campaign | Red Antler

Shortly after Casper’s launch, Red Antler created an out-of-home campaign, starting on the NYC subway, that celebrated the idea that one mattress could meet the needs of many sleepers.

Red Antler's "One Perfect Mattress" Campaign for Casper

For the launch of its first DTC watch collection, Movado sought to bring its minimalist Bauhaus heritage to a younger audience — one that already had a lot of overly-designed, Instagram watch brands to choose from. This digitally-native group has an appreciation for streamlined design, yet lives in a world that constantly pushes more.

With Movado Face, the brand was offering something refreshingly different: less. We developed a positioning, name, typography and color palette to reflect the brand’s roots in simplicity. Then, we launched the new collection with “Featuring Less,” a campaign that provided a cheeky respite from the overstimulating nature of most digital advertising. 

Hairless cats, white bread, and a sponge anyone?

We rooted all of the work, from the subject matter to the headlines, to the message delivery in Bauhaus principles, which dictate that form follows function. Everything is arrestingly austere.

It only takes 0:05 to deliver the campaign’s message, so our pre-roll encouraged viewers to move on.

“The Brooklyn agency moved from lofty meditations on design and gave the concept a playful social lift using hairless cats, snails, turtles, pretty birds and loaves of bread to target a younger audience.”

"There's not too much going on in the creative."

For the launch of its first DTC watch collection, Movado worked with Red Antler to bring its minimalist Bauhaus heritage to a younger audience.

Movado Face | Red Antler

Movado Face "Featuring Less" Campaign

The candle category lives in extremes - there are mall brands that use cheap ingredients, and then fancy, too-expensive-to-burn French brands. Abigail Cook Stone had an obsession with candles, art, and design, and set out to create a new kind of candle brand - one that balanced high-quality ingredients with affordability, doubled as desirable coffee table decor, and was sold exclusively online. Otherland’s challenge from the beginning was to convey its nuanced scent profiles through the internet. We worked with Abigail to build an immersive and sensorial brand experience. Everything from the label design and the e-commerce site to the unboxing experience and the candle names themselves spoke to Otherland’s sophistication and commitment to detail.  

"Something so meticulously designed, you'd think a jeweler was presenting you with a rare gem."

"Red Antler created a tight, cohesive, scalable design system that became the foundation of our brand. They brought my vision to life in a way I could have only dreamed of."

Red Antler's brand, digital, and industrial design case study for Otherland, a direct-to-consumer candle brand.

Otherland | Red Antler

Otherland’s challenge from the beginning was to convey its nuanced scent profiles through the internet. Red Antler worked with founder Abigail Cook Stone to build an immersive and sensorial brand experience.

Through its incredible, technologically-led indoor farms, Bowery grows the purest produce imaginable, at scale, and in cities—with 95% less water than traditional agriculture methods and zero pesticides. With a mission to create the modern farming company, we worked with Irving and his team to build a brand that could change the misconception that the best produce comes from outdoor farms. We built a brand rooted in nature, but supported by technology; a brand where purity and precision work together. With packaging that’s innovative and easy to spot on shelves, and a digital experience that’s warm and relatable, we were able to highlight Bowery’s breakthrough vision and tap into people’s desire for fresh, natural food. 

"Red Antler was an invaluable partner. Their team treated our company like their own. They possess enormous versatility and depth, which means a single partner can service so many aspects of what we need."

When introducing Bowery’s revolutionary leafy greens on shelf, we needed to create an ownable package design that could capture customers’ attention in grocery stores. Departing from the square and rectangular clamshells often found in the category, we created an entirely new form with an iconic silhouette that’s easy to spot on shelves. Distinct from every angle, the texture and contours of our package are engineered to keep Bowery greens fresh. 

The tapered silhouette of the package allows more airflow between the packages themselves when they’re sitting on-shelf, circulating air more effectively. The packaging’s vibrant graphics and background leaf illustrations pop on shelf and communicate key information clearly, while providing a window to the greens themselves.

With a mission to create the modern farming company, Red Antler worked with Bowery to build a brand that could change the misconception that the best produce comes from outdoor farms.

Bowery | Red Antler

Red Antler's branding case study for Bowery

Cabin had a marvel idea—build a bus with private sleeping spaces that traveled overnight between cities. You’d fall asleep in SF and wake up (at your leisure) in LA. But, it needed to change the negative associations with bus travel, and convince people that they could restfully sleep in transit. So, we created a brand inspired by hospitality, not transportation, and positioned Cabin as the moving hotel that transports you as you comfortably sleep. We built a magical, dreamlike experience that came to life across both the digital and physical world (including the bus itself!)—starting from booking and ending at your destination.

"Red Antler not only developed the Cabin brand, they helped us refresh and redefine an entire category."

With purchases as big as a mattress, people tend to do a lot of research, and it can be anxiety-provoking to pull the trigger and stop. Not only that, many still see trying a mattress in store as the best way to test it. Casper tasked us with getting these bed-in-a-box skeptics to believe that Casper’s 100 night trial is a risk-free way to get the sleep of their dreams. 

We positioned the 100 night trial as a continuation of the research process and created a campaign that showed that the most important kind of tests you can do on your mattress are best done at home. From “made for marathons” and “good for groups,” we had a lot of fun developing all the different ways to check if a mattress is right for you.  Bringing Casper back to its animated roots, the work ran across TV, social and digital — in a specific effort to convert at the end of the purchase funnel. 

To create our Casper family and their world, we worked with the animation studio Paloma, and carefully constructed everything from the bounce of the mom’s wavy hair to the color of the turtle’s shell. 

Meat obsessed Nashville locals flock to Porter Road Butcher for top-quality, meticulously cut meat, sourced from farms that are committed to raising animals sustainably and ethically. After six years, the shop’s founders Chris Carter and James Peisker decided to bring their shop online, and deliver nationwide. Hooked on their story (and their bacon), we teamed up with them to launch the next phase of the business, building a brand for the world’s best meat. Our goal was to recreate the experience of stepping into Chris and James’ shop by channeling their easy going personalities and un-intimidating expertise. Hand-drawn illustrations, relaxed photography, and conversational preparation tips are inspired by the informal interactions that happen at their butcher counter. 

Our approach to packaging reflects the brand’s commitment to sustainability, featuring biodegradable insulation materials that melt in the sink, or butcher paper that can be used to start a grill or fire pit.

"We hold Porter Road very close to our hearts and were very protective of the process, but every step of the way, we were reassured by Red Antler’s expertise and passion…It was as if they had been involved since the very beginning."

Casper was one of the first startups to advertise on the New York subway, and built a loyal following because of it. But as other brands caught onto the train car medium, Casper needed to reclaim the space in a way that felt fresh—and uniquely Casper. So, the team tasked us with creating a subway campaign that was more of a gift to New Yorkers than a means of advertising. 

We created an illustration-based campaign for Casper that made subway rides a little dreamier for train-weary commuters. No heavy promotions, no product shots. Just a brain-teasing, eye-pleasing puzzle of a distraction to thank New Yorkers for their Casper brand love. Inspired by “Where’s Waldo?”-style searches, our puzzles challenged commuters to find Pie in the Sky, The Elephants in the Room, The Pigs in Blankets, and More Hours in the Day—immersing train riders into scenarios intricate enough to distract from even the loudest subway preacher.

Casper worked with Red Antler to reclaim subway advertising in a way that felt fresh, and like a gift to New Yorkers.

Casper Subway | Red Antler

Casper worked with long-time creative partner Red Antler to devleop thier second subway campaign, this time using illustration in a "Where's-Waldo?"-style puzzle to entertain NYC commuters.

Casper's Find the Hours campaign

ShopRunner, the company that provides two-day shipping across the internet, set out to create an app that pulls the best brands and retailers together into one perfect mobile shopping experience. In a world where mobile commerce had yet to live up to its physical counterpart, ShopRunner needed a brand that could convince shoppers that the best of both was finally possible. Enter District, a brand we built (and named) that brought the dream of a shopping wonderland with a dynamic and joyful identity system, to a digital experience that conveys an endless utopia of tastes and styles.

ShopRunner, the company that provides two-day shipping across the internet, partnered with Red Antler to create an app that pulls the best brands and retailers together into one perfect mobile shopping experience.

District | Red Antler

Your shopping wonderland

Insurance is a pain point for everyone, especially rapidly growing businesses. They end up stuck in policies they’ve outgrown, overpaying for things they don’t need, and uninsured for things they do. Embroker set out to change this with an easy-to-navigate insurance platform that rises above traditional brokerage offerings, and needed to make it known that they were a partner businesses could count on. We humanized the technology and put companionship at the forefront with Embroker’s canine mascot, Shotwell. We built a brand that was approachable and rooted in trust—one customers knew had their back, no matter what.

Red Antler's branding and digital case study for Embroker, a smarter money manager for your insurance.

Embroker | Red Antler

Insurance is a pain point for everyone, especially rapidly growing businesses. Embroker set out to change this and worked with Red Antler to create a brand that communicated that they were an insurance platform businesses could count on.

Risk management, reimagined

After the 2016 election, Crooked emerged as the progressive voice of hope, humor, and action for people screaming aimlessly at their push notifications. But Trump aside, the system’s been broken for a while. Expanding beyond podcasts into a full-fledged media company, Crooked founders Jon Favreau, Jon Lovett, and Tommy Vietor needed a brand and site that reflected their mission to confront apathy, and inspire people to fight for change. We created an experience that was just the right balance of information and humor. Crooked’s new logo nods to Americana with a twist, and we developed an image treatment that celebrates the brand’s irreverence and wit. The identity is bold, actionable, and ready to fight back.

After the 2016 election, Crooked Media enlisted Red Antler to do their branding - the founders needed a brand and site that would support their full-fledged media company's growth beyond podcasts.

Crooked Media| Red Antler

After the 2016 election, Crooked Media worked with Red Antler to create a new brand and website that reflected the founders' mission to confront apathy, and inspire people to fight for change.

No-bullshit politics

Betterment launched as a simple and modern investing solution that delivered much-needed transparency to first-time investors. But to compete with known leaders in the space, it needed to establish credibility with seasoned investors as well. Knowing that Betterment is the smartest approach to money management, we infused strength and confidence into a brand that already owned simplicity. We crafted bold, straightforward language to build trust in its technology, and wake people up to the realities of an industry that doesn’t always serve their best interests. Everything about the new Betterment brand was mission driven, and conveyed its commitment to maximizing consumers’ money.

When it comes time to buying home essentials, people are overwhelmed by choice. They want to fill their homes with things they love but it’s not always within reach. That’s why Snowe founders Rachel and Andrés set out to build the name for beautiful home essentials, sourcing quality products that didn’t cost a fortune and that people were proud to own. We crafted a brand that reflects how people actually live, understanding that one night they might be hosting a dinner party, and the next eating takeout on the couch. By elevating simple home basics, and grounding them in the messiness of everyday life, we established Snowe as the beautiful, real foundation to build on.

Snowe founders Rachel and Andres partnered with Red Antler to build the go-to name brand for beautiful home essentials, sourcing quality products that didn’t cost a fortune and that people were proud to own.

Snowe | Red Antler

Snowe branding case study by Red Antler

a performance marketing agency launched as part of the Red Antler family 

Emily will join Comcast's Lift Labs to discuss her new book, Obsessed

Red Antler office closed in celebration of Juneteenth

Red Antler unveils performance marketing agency

Bringing brand values into the physical world

Red Antler's service offering includes brand, digital, advertising and industrial design

Work | Red Antler

Spanning brand, digital experience, advertising, and industrial design, Red Antler's service offering is 12 years in the making.