Dally is revolutionizing healthy snacking with a low-cal, slurpable jelly made from konjac, an ingredient rich in health benefits yet largely unknown in the U.S. By transforming the squeeze pouch—a format often reserved for the kids aisle—into a craveable, adult-friendly snack, Dally is carving out a new category that seamlessly integrates this playful, healthy treat into daily routines.

To foster this adoption, our design needed to feel sophisticated and inviting from the brand system to the website, all the way to art direction and content capture. We achieved this through a bold, curvaceous wordmark and vibrant, futuristic fruit illustrations that convey freshness and flavor. Each pouch showcases juicy options like mango, apple, and peach, while color-coded spouts simplify selection. Now hitting bodegas and supermarkets, Dally is setting a new standard for snacks: cool, crave-worthy, and undeniably fun.