Clinical psychologist and mom Dr. Becky Kennedy approached us to turn her rapidly expanding social media following into a first-of-its-kind parenting platform. We helped her build Good Inside, an online community dedicated to Dr. Becky’s game-changing parenting philosophy. 

Our first challenge was to create a scalable brand system suited for a content-driven business. We anchored the visual world in simple shapes, recognizable illustrations, and an optimistic yellow evoking hope for struggling parents. The name Good Inside speaks to the inherent goodness of every child, and the brand’s wordmark and symbol use nesting letters to embody nurturing relationships. Since our work together, Dr. Becky has expanded Good Inside to include membership, workshops, a hit podcast, and a best-selling book.