When robot vacuums first debuted in the 1990s, they promised a home cleaning revolution. 30 years later, functional issues as basic as rolling over carpet continue to make floor crawling robots more of a punchline than a timesaver.

Enter Matic. Developed by former Google and Nest engineers, Matic robots set a new standard for autonomous floor cleaning. Matic harnesses the power of AI and computer vision to assess wet and dry messes, auto-toggle between mopping and vacuuming functions, and move seamlessly from room-to-room and mess-to-mess (no adult supervision required). 

Our brand idea “Perfect is Always in Progress” speaks to both Matic’s always-on patrolling and the company’s dedication to continuous innovation in an often-overlooked setting–-our homes. 

Our brand world celebrates Matic’s path, intelligence, and approachable elegance. From visual and verbal identity to site design and content creation, our work makes Matic the most covetable household innovation yet, and your home’s best helper.