Porter Road

Meat, the way meat should be

The situation

Meat obsessed Nashville locals flock to Porter Road Butcher for top-quality, meticulously cut meat sourced from trusted local farms. After six years, the shop’s founders Chris Carter and James Peisker decided to bring their shop online, and deliver nationwide. Hooked on their story (and their bacon), we teamed up with Chris and James to launch the next phase of the business, building a brand for the world’s best meat.

The solution

Our goal was to recreate the experience of stepping into Chris and James’ Nashville shop by channeling their easygoing personalities and unintimidating expertise. Hand-drawn illustrations, relaxed photography, and conversational preparation tips are inspired by the informal interactions that happen at their butcher counter. Meanwhile, our approach to packaging reflects the brand’s commitment to sustainability, featuring biodegradable insulation materials that melt in the sink, or can be used to start a grill or fire pit.

What we did

Brand Strategy
Brand System
Brand Messaging
Digital Experience
Art Direction

“We hold Porter Road very close to our hearts and were very protective of the process, but every step of the way, we were reassured by Red Antler’s expertise and passion…It was as if they had been involved since the very beginning.”

— Chris Carter, Co-founder