ThredUp is the largest online secondhand retailer for women, but their brand awareness needed a boost. We partnered to create a campaign heroing ThredUp’s incredible tech while showcasing secondhand shopping as aspirational.

Our campaign centered on a simple rallying cry: “Think it. Thrift it.” We championed thrifting as the ultimate way for women to craft wardrobes that fully reflect their personal style vision, asserting that ThredUp’s selection and tools make it easy to find exactly what you’re looking for (and more).

In NYC, we created hyperlocal tear-off flyers that nodded to neighborhood-specific style tropes and gave shoppers an in-the-know wink. We produced wildpostings and a series of films that dramatized the inner monologue of thrifters, launching those alongside a massive influencer campaign that amplified the message across social. Across every execution, the message was clear: wherever your style is headed next, thrift it on ThredUp.