Married couple Chris Wirth and Camila Soriano set out to create the first wholesome cocktail company: with a recipe composed of tequila, sparkling water, a squeeze of juice and nothing else, their unnamed cocktail was poised to outshine the most popular ready-to-drink canned options, bubbling over with carbs, calories and mysterious ingredients. We partnered with them to launch Volley and bring a fresh, summery fizz to the category. With a preppy name, raw aluminum cans marked by sharp flavor colors, a cheery, line-drawn mascot named Spike, and our very own handwritten Volley typeface, the brand balances easy-breezy vibes at every turn. The system feels pure, honest, and delicious—all in the spirit of good, clean fun.
Volley
Good, clean fun
- Brand Strategy
- Naming
- Research
- Brand Identity
- Brand Messaging
- Art Direction
- Video
- Packaging
- Social Ads