The footwear industry holds some of the most beloved brands in the world, but it also relies on synthetic materials that are terrible for the environment. When we met the founders, Tim and Joey, they were prototyping their first shoe with the goal of transforming the category by finding new uses for sustainable materials. Our task in launching their wool sneaker was to create a brand that could build a movement. We developed the Allbirds brand from scratch, grounding it in curiosity, and infusing that feeling into everything: an evocative name, flowing logotype, and surprising, dynamic packaging. Each interaction with the brand invites people to join the journey, and the world’s been engaged at every step.