Arnaud Plas and Paul Michaux had a vision for a haircare company where every product is made-to-order. We helped create the Prose brand from the ground up to showcase the superiority of products made just for you.

Amidst many brands claiming to address specific needs, we had to demonstrate the specialness of Prose’s approach, starting with the name which signals a new narrative. We helped design the online diagnostic that determines each formulation, and created a system that showcases your results on the packaging itself, highlighting the range of factors that influence every product. Art direction romances quality ingredients and luscious hair, blending luxury with precision. After a few years of growth, we worked with Prose on a national awareness campaign that celebrates the benefits of “hyper custom haircare.”