Just what the hair doctor ordered

The situation

After spending years at L’Oreal, Paul Michaux and Arnaud Plas set out to combine precise customization, pure ingredients, and years of expertise into luxurious hair care like nothing else in the market. But in a category where brands were positioning off-the-shelf products as custom, they needed a brand that could effortlessly stand out from the noise and provoke curiosity and desire for their offering.

The solution

We crafted a brand that exudes beauty but is anchored in precision. From gorgeous photography that elevates each special botanical ingredient to custom product labels that celebrate and explain the formula in every person’s bottle, we were able to create a brand that weaves an irresistible story around customized hair care.

What we did

Brand Strategy
Brand System
Digital Experience
Art Direction

“Prose is one of the biggest and most successful entrants in what has fast become one of the hottest spaces in the beauty industry: customizable hair care.”

— The New York Times