We’ve got a crush on Amori, the dating coach that reads between the lines—literally. In a world where modern romance lives in our messages, Amori uses AI to analyze your texts to help you decode mixed signals, sharpen communication, and even discover your perfect match.

To bring this tech-powered Cupid to life, we crafted an identity that flips classic love and tech tropes on their heads. From strategy and messaging to design and personality, we built Amori’s brand as an alluring, intelligent, and just-the-right-amount-of-sassy dating coach—one that tells you what your friends won’t. We even created a cast of AI-powered dating coaches to match different styles of feedback, making Amori feel as personal as the texts it interprets.