Duckbill

An amazing extension of your mind

If you’re a person, you’ve probably felt overwhelmed by the craziness of everyday life and all it requires you to do. Duckbill can help with that—a service that combines human “Copilots” and AI to help complete tasks exactly the way you would. Once you tell Duckbill a bit about yourself, it starts to anticipate, remind, research, and execute; gift-buying, summer camp research, booking appointments and much, much more.  We created a kaleidoscopic, delightful brand that speaks to the eclectic range of tasks Duckbill assists with, while avoiding category tropes of generic friendliness and simplicity. The name is a cheeky nod to a duck’s do-it-all tool; their bill serves as a shovel, food-sensor, hook, and beyond. The brand system uses irreverent copy, a quirky rainbow color palette, and unexpected typography to celebrate the pure randomness of what life throws at us—inviting you to duck everything on your list.

  • Brand Strategy
  • Naming
  • Brand Identity
  • Brand Messaging
  • UX + Visual Design
  • Art Direction