Burrow had a vision to transform the outdated furniture industry with easy-to-assemble, stylish pieces that bring together convenience, affordability, and quality. We worked with the founders to launch the business, and later helped make a splash with an integrated marketing campaign. We built a brand that emphasizes quality and design while embracing the full range of modern expectations: aesthetics meets comfort, versatility meets durability, modularity meets timelessness. For our awareness campaign, we deliberately pushed against the busyness of modern life and celebrated the pure joy of doing nothing, elevating Burrow as the ultimate enabler of a life well-lived at home. It worked: in a post-transaction survey, 60% of people attributed their purchase of a Burrow sofa to the advertising.

As part of Burrow’s OOH buy, we transformed the entire 42nd Street shuttle. Train seats were made to look like Burrow sofa cushions, so New Yorkers could relax in one of three custom car interiors: an arctic car for “chilling out,” a jungle car for “hanging out,” and a space-themed car for...you guessed it…”spacing out.”