Corkcicle, a brand that prided themselves on their reputable, insulated drinkware options, saw an opportunity to broaden their product portfolio. Our task was to help develop a line of coolers that could be renowned for both design and functionality. 

Identifying that the cooler market was dominated by a rugged, boxy aesthetic, our industrial design team designed a park-friendly, totable alternative. We chose bright, poppy colors paired with rounded corners to lend a compact feel without actually sacrificing space. For versatile usability, we developed a bottle opener, slip-resistant silicone surfaces, and a cutting board that doubled as a divider between ice and food. Now, whether you’re hitting the park, beach, or boat, you’ve got the groovy cooler for a good time.