Fueled by the mission to get people to protect their skin from everyday sun damage, Supergoop came to Red Antler in search of a brand evolution. It needed to convince the beauty-obsessed audience of Sephora that sunscreen belongs in handbags, not just beach bags. 

We built a brand world around one simple truth: there’s no skincare without suncare. Through content that celebrates the textures and innovation of the Supergoop collection, we positioned the products as easy and essential additions to one’s daily skincare routine.